As the founding designer at Practica, I designed tools to help employees develop skills on the job. Our first product was a professional coaching marketplace, but it evolved into a suite of HR tools and a AI coach. We shipped features across the Coach, Learner, and Employer experiences, including onboarding, training, AI coaching, dashboards, insights, and admin tools, serving customers like Plaid, Lattice, and Strava. Additionally, I maintained design systems, conducted user research, and supported marketing with content creation for ads, emails, and social media.
In my role, I prioritized a user-centered approach, conducting twice a week research calls to inform design decisions. We were able to scale the tool from concept to successful acquisition by BetterUp.
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