I’m Meghan, product designer passionate about working on ambitious ideas and helping people grow. I currently work on AI projects via my design studio Like Minds and at Webflow. I previously was Lead Product Designer at design studio Upperstudy, and founding designer of Edtech platform Practica.

Webflow

To address discoverability challenges in Webflow’s template marketplace, we leveraged conversion data, user research, and Microsoft Clarity insights to identify key pain points. Customrs struggled with finding the right templates due to an overwhelming number of options and outdated filters. We created a category-first discovery experience, redesigning filter and search functionality and collaborating with PMs and engineers to overhaul the category and style taxonomy. The result was a streamlined marketplace that’s easier to navigate, improving the user experience and driving measurable improvements in conversion rates.

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We redesigned Webflow’s template marketplace to tackle pain points voiced by both creators and customers. The marketplace struggled with discoverability due to an oversaturation of designs and outdated filtering and search tools, making it hard for users to find the right templates. By creating a category-first discovery experience, with redesigned filter and search functionality, we made it easier for users to discover templates that fit their needs. I collaborated with PMs and engineers on revamp of the category and style taxonomy. The redesign resulted in a streamlined marketplace that’s much simpler to navigate and positively impacted conversion rates.

Practica (acquired by BetterUp)

In my role, I prioritized a user-centered approach, conducting twice a week research calls to inform design decisions. We were able to scale the tool from concept to successful acquisition by BetterUp.

Techcrunch coverage

As the founding designer at Practica, I designed tools to help employees develop skills on the job. Our first product was a professional coaching marketplace, but it evolved into a suite of HR tools and a AI coach. We shipped features across the Coach, Learner, and Employer experiences, including onboarding, training, AI coaching, dashboards, insights, and admin tools, serving customers like Plaid, Lattice, and Strava. Additionally, I maintained design systems, conducted user research, and supported marketing with content creation for ads, emails, and social media.

KnowThyself360

As the founding designer of this 360 feedback tool, I translated the concept into a functional product along software engineer Pascal Tiberghien. Writing with initial requirements, I created wireframes to define the core experience, prototyped and tested with users to refine interactions, and collaborated with engineers to bring it to life.

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A 360 feedback tool (knowthyself360.ai) created by psychiatrist Kerry Sulkowicz, based on decades of experience in self-awareness in clinical practice and consulting. The tool is like 360 feedback at work, but built specifically for individual growth. You can invite people you trust to give feedback on you, and it anonymizes and synthesizes the feedback with AI into a custom report all about your strengths and areas to improve. As their founding designer, I’ve created our initial brand and experience of the product.

Like Minds

I collaborate with designer Liam Matteson at Like Minds. With backgrounds in AI, SaaS, edtech, and fintech, we leverage our experience to help innovative startups design products.

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Like Minds is a design studio that offers design services and resources to build quickly. Projects have included Webflow, Antimetal, Tribe AI, Practica, Junior AI, Innate, Smart Auger, Language Labs, and the Boswell Group (knowthyself360.ai) We specialize in product design, 0-1 design, and systems thinking. If you're early-stage or scaling your company without an in-house designer, feel free to reach out to find out how we can partner with you. (www.likeminds.studio)